Why have men the last 24 hours tweeted pictures of themselves with their children strapped on their chest? It’s because Piers Morgen has a problem with papooses. Oh, and also Star Wars, apparently.

It all started when Piers Morgan, an English journalist currently working for television show Good Morning Britain, went after 007-actor Daniel Craig.

After Morgan took a stab at Craig, for carrying a papoose, fathers on Twitter started to respond to his tweets.

Morgan seemed to enjoy the debate, and continued describing how “emasculating, embarrassing & unnecessary” papooses were. He also mentioned he hated Star Wars almost as much as papooses.

In a series of tweets Piers Morgan claimed that men who used devices such as papooses to carry their babies, only did so because their wives/girlfriends told them to. Morgan says “Imagine being such a loser that it doesn’t upset you”, referring to an image of Daniel Craig carrying his child in a papoose.

Men on Twitter used the opportunity to show off their babies being being carried by them in papooses, and mocked Piers Morgan for the ideas he was trying to put into men’s heads.

Piers Morgan is known for belittling those who call him out by using his fame. He also recently mocked gender identity.

Below, some examples of tweets where Morgan is called out by Twitter users for his online behaviour. Enjoy!